Upcoming BOOK

Networking, networking, networking creates business opportunities. While I attended a joint mixer with NLBWA (National Latina Business Women and NAWBO (National Association of Women Business Owners) . I met an awesome women. Of course, it was another stay home mom with a business. Lorrie Scott, principal of Connecting CA, http://www.connectingca.com/ , was so down to earth & a pleasure to meet.

We just hit it off learning about each others business; I loved her piazzas and passion towards her business and her family. What a strong lady, she is also one of my judges for my HERO Search. It's funny how you attract people that are similar to you!... Aligning with folks with the same interest and drive assists towards a positive direction.

Lorrie told me about an author, Terrilee Harrison whom was writing a book. The focus was on mommy-prenuers. I recall when submitting my completed bio for Terri's review, it was about 2 am or 3 am , I explained that hubby travels so finding the time was a challenge but I did it!...:-) Terrilee's book "The Business Guide Book, More Life, Less overwhelm for Mom entrepreneurs http://www.thebusinessmom.com/ will be coming out this summer. I will be selling this cool book on my website.

This is going to be a great book for women whom are thinking about having a business. With stats indicating that women are starting businesses at twice the rate of men... , there is a demand for such a book.

When I met Terrilee at the Baby Expo, I also had the pleasure of awesome Debbie Klett. Debbie is the Founder & President of Total 180 Magazine. She along with her team have created a magazine for stay home mom's http://www.total180mag.com/ . It's a cool magazine with the reality of mother hood, no other magazine tells it like it truly is. It's funny, entertaining & great information. Debbie loved one of my pearl necklaces that I designed. She told me once she is invited again to meet with Diane Sawyer from Good Morning America, she's going to wear it. You will see the necklace I created...it is one of a kind on the top of this page.

Getting back to the book now..... there are over 100 women internationally that were interviewed for Terrilee's book. I visited her website with much curiosity . It was so, so cool in knowing that there are many women that have selected in raising their children while having a home based business. I checked out some of the sites and I've learned a great deal from some. This of course inspires me and provides encouragement.

The book really uncovers the truth about entrepreneurship. No one is perfect, we fumble, we make mistakes, we get frustrated, but we learn and move forward. I can't wait to share the book !... (I will be meeting with another author that is writing a book from San Diego, she will be interviewing me!... more details to follow) Thanks to my buddy Tanya from Crafts from Argentina for this awesome lead.

Above you see the heart shaped Finders Key Purse. They are various themes from inspiration, sports, coffee drinkers, girlie stuff..... They make life easy for women. You decorate your purse with a charm that hangs from your purse and attach your key's. You'll never have a problem finding your keys.

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Latina entrepreneurs are Leading the Way

In order to grow your business, it helps to evaluate and use the SWOT analysis. In my graduate course work , we discussed the SWOT analysis; Strength, Weakness, Opportunity & Threat. Keeping up with the trends is vital in order to survive in this market. As we become more of a global market, it's important knowing what is happeing and how it will affect our business. Many changes bring opportunity if you know about the trends. As a business owner that struggles with time, I force myself to read and learn. I'm currently taking a class offered through NLBWA and learning a great deal. Research and Development...yes, we small business owners implement it to. In doing so, I have shifted gears . My goal is to work smarter not harder. I'm in it for the long haul are you?

According the Hispanic Trends Magazine June/July issue Latina Business owners and entrepreneurs are leading the way. http://www.hispaniconline.com/trends/

According the Hispanic Trends Magazine June/July issue Latina Business owners and entrepreneurs are leading the way. Hispanic Trends also provides states on . 28% of Hispanic firms - more than 500,000 are owned & operated by Latinas. The number of businesses owned by Hispanic women has increased at a rate of 64 percent over the past seven years, which is six times that for U.S. Businessens overall and double the growth rate of total Hispanic - owned businesses in the Country. In 2010, Latina business are expected to grow an additional 55%. According to the Center for Women's Business research, there are over 554,000 majority-owned privately held Latina-owned businesses through out the U.S. which employ over 320,000, people and generate over $44.4 billion in sales. For a free on line subscription check this out https://www.ezsubscription.com/cgi-bin/formgen.exe/qua?db=HPCTREND&key=7WWW06 .

This magazine also talks about blogs and how the Latino Market is using blogs in reaching mainstream. Two of my friends, whom I simply adore have been using blogs to promote thier business . Nancy Marmolejo from Comadre Coaching, http://www.innerloca.blogspot.com, not only uses a blog put she also has cool pod casts interviews. My interview is number #8. Another talented Latina is Kathy Cano Murrillo, from Crafty Chica. What a dynamo, author, reporter, artist...the list goes on http://www.craftychica.com/blogs/diary/ . Check out her website, go to her links and you will see a list of mega entrepreneurs.

Above is a photo from a focus group meeting with KOCE. Members of NLBWA were invited by Sandra Robbie, producer from KOCE. It was great giving feedback in the formation of a women's program.

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