Latina entrepreneurs are Leading the Way

In order to grow your business, it helps to evaluate and use the SWOT analysis. In my graduate course work , we discussed the SWOT analysis; Strength, Weakness, Opportunity & Threat. Keeping up with the trends is vital in order to survive in this market. As we become more of a global market, it's important knowing what is happeing and how it will affect our business. Many changes bring opportunity if you know about the trends. As a business owner that struggles with time, I force myself to read and learn. I'm currently taking a class offered through NLBWA and learning a great deal. Research and Development...yes, we small business owners implement it to. In doing so, I have shifted gears . My goal is to work smarter not harder. I'm in it for the long haul are you?

According the Hispanic Trends Magazine June/July issue Latina Business owners and entrepreneurs are leading the way. http://www.hispaniconline.com/trends/

According the Hispanic Trends Magazine June/July issue Latina Business owners and entrepreneurs are leading the way. Hispanic Trends also provides states on . 28% of Hispanic firms - more than 500,000 are owned & operated by Latinas. The number of businesses owned by Hispanic women has increased at a rate of 64 percent over the past seven years, which is six times that for U.S. Businessens overall and double the growth rate of total Hispanic - owned businesses in the Country. In 2010, Latina business are expected to grow an additional 55%. According to the Center for Women's Business research, there are over 554,000 majority-owned privately held Latina-owned businesses through out the U.S. which employ over 320,000, people and generate over $44.4 billion in sales. For a free on line subscription check this out https://www.ezsubscription.com/cgi-bin/formgen.exe/qua?db=HPCTREND&key=7WWW06 .

This magazine also talks about blogs and how the Latino Market is using blogs in reaching mainstream. Two of my friends, whom I simply adore have been using blogs to promote thier business . Nancy Marmolejo from Comadre Coaching, http://www.innerloca.blogspot.com, not only uses a blog put she also has cool pod casts interviews. My interview is number #8. Another talented Latina is Kathy Cano Murrillo, from Crafty Chica. What a dynamo, author, reporter, artist...the list goes on http://www.craftychica.com/blogs/diary/ . Check out her website, go to her links and you will see a list of mega entrepreneurs.

Above is a photo from a focus group meeting with KOCE. Members of NLBWA were invited by Sandra Robbie, producer from KOCE. It was great giving feedback in the formation of a women's program.

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